{
  "name": "Infinite Pulse Media",
  "abbreviation": "IPM",
  "lastReviewed": "2026-10-12",
  "source": "Infinite Pulse Media. Results are reported by IPM.",
  "website": "https://www.infinitepulsemedia.com/",
  "email": "daniyal@infinitepulsemedia.com",
  "summary": "Infinite Pulse Media (IPM) is a creator marketing and user-generated content (UGC) agency for consumer tech and wellness brands. It runs organic creator campaigns and paid UGC across TikTok and Meta.",
  "platforms": [
    "TikTok",
    "Meta"
  ],
  "services": [
    {
      "name": "Organic creator campaigns",
      "objective": "Attention and engagement",
      "measuredBy": [
        "views",
        "watch time",
        "shares",
        "comments"
      ]
    },
    {
      "name": "Paid UGC",
      "objective": "Installs, signups or another agreed action",
      "measuredBy": [
        "results against the agreed action",
        "cost per result"
      ]
    }
  ],
  "approach": [
    "Source creators for audience and product fit",
    "Develop hooks and angles",
    "Produce creator content",
    "Distribute organically, as paid ads, or both",
    "Measure against the agreed objective",
    "Iterate"
  ],
  "goodFit": "Founders and marketing teams at consumer tech companies, apps and digital products, and wellness brands that want creator-led organic attention or paid acquisition creative.",
  "engagementStart": "A defined pilot. Creators, content, budget and success measures are agreed before launch.",
  "clients": [
    "Brainly",
    "Polymarket",
    "Vimcal",
    "Suna Health",
    "Nillion",
    "Astrocade",
    "Delphi",
    "Noodle Seed",
    "WriteBros",
    "SNACK’d",
    "X1"
  ],
  "reportedAchievements": {
    "note": "Reported by IPM: 950M+ is cumulative views across campaigns. The other figures are historical achievements from campaigns and ads, not averages, predictions or guarantees. Individual case studies explain their reported campaign scope and attribution.",
    "items": [
      "950M+ views across our campaigns",
      "1M+ app installs in 90 days",
      "<$1 CPI achieved on campaigns",
      "30%+ CTR achieved on ads"
    ]
  },
  "pages": {
    "home": "https://www.infinitepulsemedia.com/",
    "forAgents": "https://www.infinitepulsemedia.com/for-agents/",
    "forCreators": "https://www.infinitepulsemedia.com/for-creators/",
    "factsMarkdown": "https://www.infinitepulsemedia.com/ipm-facts.md",
    "factsJson": "https://www.infinitepulsemedia.com/ipm-facts.json",
    "guides": "https://www.infinitepulsemedia.com/guides/",
    "dataUse": "https://www.infinitepulsemedia.com/data-use/"
  },
  "metricDefinitions": {
    "UGC": "user-generated content",
    "CPI": "cost per install",
    "CTR": "click-through rate"
  },
  "guides": [
    {
      "title": "How to run a paid UGC pilot for a consumer app",
      "url": "https://www.infinitepulsemedia.com/guides/paid-ugc-pilot-for-consumer-apps/"
    },
    {
      "title": "Organic UGC vs paid UGC: what each tells you",
      "url": "https://www.infinitepulsemedia.com/guides/organic-vs-paid-ugc/"
    },
    {
      "title": "How to choose a UGC agency for consumer tech and wellness",
      "url": "https://www.infinitepulsemedia.com/guides/choose-ugc-agency-consumer-tech-wellness/"
    }
  ],
  "caseStudies": [
    {
      "client": "Edtech app",
      "anonymous": true,
      "title": "From organic signals to 1M+ installs",
      "url": "https://www.infinitepulsemedia.com/case-studies/edtech-app/",
      "summary": "Twelve creators. Hundreds of videos. Organic engagement informed which content to put behind paid spend.",
      "metrics": [
        {
          "value": "12",
          "label": "Creators recruited"
        },
        {
          "value": "400–600",
          "label": "Videos tested, approximately"
        },
        {
          "value": "90 days",
          "label": "Reported installs period"
        }
      ],
      "reportedResults": [
        "1M+ app installs reported over 90 days.",
        "The campaign combined organic creator publishing with paid Spark Ads. The installs figure is reported for the campaign as a whole."
      ],
      "note": "Campaign account and results reported by Infinite Pulse Media. Historical results are not a forecast for another app.",
      "source": "Campaign account supplied by IPM; public company background is linked separately on the case page."
    },
    {
      "client": "Astrocade",
      "anonymous": false,
      "title": "An orchestrated creator launch",
      "url": "https://www.infinitepulsemedia.com/case-studies/astrocade/",
      "summary": "A coordinated creator rollout around the launch video, with creators across several tiers posting and amplifying the launch on X.",
      "metrics": [
        {
          "value": "Multi-tier",
          "label": "Creator recruitment"
        },
        {
          "value": "X",
          "label": "Launch distribution"
        },
        {
          "value": "Millions",
          "label": "Reported launch views"
        }
      ],
      "reportedResults": [
        "Millions of views on the X launch, as reported by IPM.",
        "The campaign account covers creator recruitment, launch-video coordination and amplification."
      ],
      "note": "Campaign execution and launch views are reported by Infinite Pulse Media. Public company announcements provide separate background.",
      "source": "Campaign account supplied by IPM; public company background is linked separately on the case page."
    },
    {
      "client": "Nillion",
      "anonymous": false,
      "title": "Finding the audience for NilGPT",
      "url": "https://www.infinitepulsemedia.com/case-studies/nillion-nilgpt/",
      "summary": "Organic audience tests helped focus the creative on Gen Z women before moving it into paid ads.",
      "metrics": [
        {
          "value": "3–4",
          "label": "Audience groups tested"
        },
        {
          "value": "Gen Z women",
          "label": "Audience focus after testing"
        },
        {
          "value": "30%+",
          "label": "Reported ad click-through rate"
        }
      ],
      "reportedResults": [
        "Gen Z women emerged as the audience to focus on in IPM’s campaign testing.",
        "30%+ ad click-through rate (CTR) reported by IPM. CTR describes clicks relative to ad impressions; it does not establish retention or revenue."
      ],
      "note": "Campaign account and ad CTR reported by Infinite Pulse Media. Click-through rate is a creative-response measure; acquisition cost and retention are separate outcomes.",
      "source": "Campaign account supplied by IPM; public company background is linked separately on the case page."
    },
    {
      "client": "Consumer platform",
      "anonymous": true,
      "title": "Part of a campaign with 400M+ views",
      "url": "https://www.infinitepulsemedia.com/case-studies/consumer-platform/",
      "summary": "Help coordinate creator content in different parts of the world as one part of a wider campaign.",
      "metrics": [
        {
          "value": "Multi-region",
          "label": "Content coordination"
        },
        {
          "value": "400M+",
          "label": "Wider campaign views"
        },
        {
          "value": "Contributor",
          "label": "IPM’s campaign role"
        }
      ],
      "reportedResults": [
        "The wider campaign generated more than 400M views, according to IPM’s account.",
        "IPM contributed to the campaign. The view total is not presented as views generated solely by IPM’s work."
      ],
      "note": "Wider campaign views reported by Infinite Pulse Media. The client name, identifying links and exact campaign dates are not disclosed.",
      "source": "Campaign account supplied by IPM; public company background is linked separately on the case page."
    },
    {
      "client": "AI platform",
      "anonymous": true,
      "title": "UGC testing with a 66% lower CAC",
      "url": "https://www.infinitepulsemedia.com/case-studies/ai-platform/",
      "summary": "UGC content was used to explore prospective markets and evaluate customer acquisition cost.",
      "metrics": [
        {
          "value": "UGC",
          "label": "Creative used for testing"
        },
        {
          "value": "Market tests",
          "label": "Campaign focus"
        },
        {
          "value": "66%",
          "label": "Reported reduction in CAC"
        }
      ],
      "reportedResults": [
        "A 66% reduction in customer acquisition cost (CAC), as reported by IPM.",
        "Customer acquisition cost was the commercial outcome reported for the UGC campaign."
      ],
      "note": "Campaign account and results reported by Infinite Pulse Media. The client is anonymous and the historical result is not a guarantee for another campaign.",
      "source": "Campaign account supplied by IPM; public company background is linked separately on the case page."
    }
  ],
  "faq": [
    {
      "question": "What kinds of brands do you work with?",
      "answer": "We work with consumer tech and wellness brands, including apps, AI tools, education products and health and fitness businesses. The starting point is a clear audience and a measurable campaign goal."
    },
    {
      "question": "Do you run organic content, paid UGC, or both?",
      "answer": "Both. Organic creator campaigns help test attention, engagement and audience response. Paid UGC tests creative against an agreed action, such as an install or signup, and its cost. When the brief calls for it, organic testing informs which creative to take into paid distribution."
    },
    {
      "question": "How does a first campaign start?",
      "answer": "With a defined pilot. Before launch, we agree the creators, content, budget and success measure. The first round gives us evidence to decide what to change or scale next."
    },
    {
      "question": "How much does it cost?",
      "answer": "Scope and budget are agreed from your brief. Creator mix, content volume and distribution affect the scope, so there is no fixed public price list. Book a call to discuss your product, goal and budget."
    },
    {
      "question": "What do you measure?",
      "answer": "We agree the success measure before launch. Organic work can be assessed through views, watch time, comments, shares and saves. Paid campaigns can be assessed through installs, signups, click-through rate and cost per result. Engagement and clicks are signals; they do not by themselves establish revenue or retention."
    },
    {
      "question": "Are the case-study results guaranteed?",
      "answer": "No. The case studies describe historical results reported by IPM. They are not averages or predictions for a new campaign. Each case explains the campaign context and our role."
    },
    {
      "question": "What should I bring to a first call?",
      "answer": "Your product or website, target audience, campaign goal, current results if available, and an indicative budget. That gives us a useful starting point for defining a pilot."
    },
    {
      "question": "Can creators apply to work with IPM?",
      "answer": "Yes. Submit your public profile or portfolio, location and content interests through the creator application. Work links and an introduction are optional. Selection depends on campaign fit; submitting an application does not guarantee a booking."
    }
  ],
  "bookingUrl": "https://tidycal.com/daniyal2/30-minute-meeting"
}