AI platform · Client anonymous
UGC testing with a 66% lower CAC
UGC content was used to explore prospective markets and evaluate customer acquisition cost.
- Creative used for testing
- UGC
- Campaign focus
- Market tests
- Reported reduction in CAC
- 66%
The brief
Understand which initial markets would work well for the product’s acquisition campaign.
What we did
- Ran UGC content to test prospective acquisition markets.
- Evaluated customer acquisition cost as the campaign’s reported outcome.
Results and measurement
- A 66% reduction in customer acquisition cost (CAC), as reported by IPM.
- Customer acquisition cost was the commercial outcome reported for the UGC campaign.
The takeaway
The campaign’s goal was to learn where acquisition could work. CAC was the outcome used to describe its commercial result.
Campaign account and results reported by Infinite Pulse Media. The client is anonymous and the historical result is not a guarantee for another campaign.