Astrocade
An orchestrated creator launch
A coordinated creator rollout around the launch video, with creators across several tiers posting and amplifying the launch on X.
- Creator recruitment
- Multi-tier
- Launch distribution
- X
- Reported launch views
- Millions
The brief
Organise the creator-led launch for Astrocade, an AI-powered platform for making and playing games.
What we did
- Recruited creators across several tiers, including major influencers such as Kai Cenat, according to IPM’s campaign account.
- Coordinated creator posts and reposts around the launch video.
- Managed the creator rollout as a coordinated launch campaign.
Results and measurement
- Millions of views on the X launch, as reported by IPM.
- The campaign account covers creator recruitment, launch-video coordination and amplification.
The takeaway
The launch combined a central video with coordinated creator distribution across different audience sizes.
Product and work links
Campaign execution and launch views are reported by Infinite Pulse Media. Public company announcements provide separate background.