Consumer platform · Client anonymous
Part of a campaign with 400M+ views
Help coordinate creator content in different parts of the world as one part of a wider campaign.
- Content coordination
- Multi-region
- Wider campaign views
- 400M+
- IPM’s campaign role
- Contributor
The brief
Support a multi-region content campaign for a consumer platform whose identity remains private.
What we did
- Helped orchestrate creator content across different regions.
- Coordinated IPM’s part of the content activity within the wider campaign.
Results and measurement
- The wider campaign generated more than 400M views, according to IPM’s account.
- IPM contributed to the campaign. The view total is not presented as views generated solely by IPM’s work.
IPM’s role
IPM handled part of the creator-content coordination within the wider multi-region campaign.
Wider campaign views reported by Infinite Pulse Media. The client name, identifying links and exact campaign dates are not disclosed.