Edtech app · Client anonymous
From organic signals to 1M+ installs
Twelve creators. Hundreds of videos. Organic engagement informed which content to put behind paid spend.
- Creators recruited
- 12
- Videos tested, approximately
- 400–600
- Reported installs period
- 90 days
The brief
Find a combined organic and paid UGC strategy that could drive installs for an edtech app.
What we did
- Recruited 12 creators and produced a large volume of content, testing approximately 400–600 videos.
- Reviewed comments, save rates and other engagement signals to identify promising organic content.
- Put TikTok Spark Ads behind the selected winners and test their ability to convert under paid distribution.
Results and measurement
- 1M+ app installs reported over 90 days.
- The campaign combined organic creator publishing with paid Spark Ads. The installs figure is reported for the campaign as a whole.
The takeaway
Organic content was part of the testing process. The selected creative then had to perform under paid distribution.
Campaign account and results reported by Infinite Pulse Media. Historical results are not a forecast for another app.